Revenue Is Vanity, Profit Is Sanity

No doubt we need to make sales, but the pursuit of top line growth for growth sake really is vanity. It's not JUST about how much you make. What you can KEEP is more important.

Contrary to a lot of the noise out there, this has nothing to do with being a greedy business owner. It is the ultimate in corporate responsibility to manage your cash flow well, so you have the resources to invest back into your team, your clients, and your community.

How are YOU making this happen?

- DC

Dean Carlson

Dean Carlson believes that health & fitness professionals and gym owners do some of the most important work in the world, and deserve to make a great living doing what they love. Having scaled and sold one training gym in a seven-figure deal, he is still an active co-owner with his wife Nancy of another training gym, which keeps his knowledge of the fitness space current and practical. His mission is to help health and fitness entrepreneurs and gym owners create businesses that are wildly profitable and easier to run. Dean is a certified advisor and founding fixer for Fix This Next, and an advanced level Profit First Professional coach. In 2016 he was recognized as the High Performance Business of the Year, and in 2018 earned the MindBODY Visionary Award. He is a featured columnist in Personal Fitness Professional magazine, writing on the topic of business cash management.