What Are Your Expectations?

Seth is spot on here. 

In his blog post Relentlessly lowering expectations he writes:

"Over time, we embrace the pretty good memo or the decent leadership moment, because it’s so much better than we feared."

You will never get ahead by doing what "normal" people do to fit in or be accepted, or by accepting mediocre because it's better than it could have been.

Don't settle.

Dean Carlson

Dean Carlson believes that health & fitness professionals and gym owners do some of the most important work in the world, and deserve to make a great living doing what they love. Having scaled and sold one training gym in a seven-figure deal, he is still an active co-owner with his wife Nancy of another training gym, which keeps his knowledge of the fitness space current and practical. His mission is to help health and fitness entrepreneurs and gym owners create businesses that are wildly profitable and easier to run. Dean is a certified advisor and founding fixer for Fix This Next, and an advanced level Profit First Professional coach. In 2016 he was recognized as the High Performance Business of the Year, and in 2018 earned the MindBODY Visionary Award. He is a featured columnist in Personal Fitness Professional magazine, writing on the topic of business cash management.