Articles
Sustainable Business Growth: More Marketing Isn’t the Answer
There’s a lot of marketing noise and advice out there in every industry, but in the gym and fitness industry there seems to be even more. After all,...
Create Your Own Easy Button
Remember the Staples "Easy Button"? We keep one around the gym so after a grueling set of squats or KB swings I can go over and press it, with the...
Why You Need to Reverse Engineer Your Cash Flow Goals
As a gym owner or someone working in the health and wellness industry, you know that revenue fluctuates throughout the year. During the fall and the...
What’s the Big Deal About “Systems”?
Cash Reserves for the Business Win
Cash reserves in your business are what will not only keep you afloat but also ensure that you have what you need to prevent an inevitable crisis...
Pricing Tips from Erin Haag’s Success Story
In this week’s post, we are going to be catching up with Erin Haag, whom I have known for a couple of years now. We met when Erin owned a fitness...
Dancing With Debt
One of the most frequents subjects/question that has come up with my clients and peers recently is: "What should I do with my EIDL loan?" My...
4 Tips for Preparing for Your Year-End Plus a Bonus Tip!
This week, we are going to be focusing on the year end. It is coming up faster than you think, since it is already the middle of October! I have...
Are You The Only Choice?
Who Do You Connect with in Your Business for Accountability?
I know that 2020 has thrown us quite a few curveballs. Normally, I have conferences to attend at least twice a year. Those conferences are ones...
Your Clients Care If You Are Profitable. Do You?
I'll bet that you have clients that really love what you do. They understand the hard work you put into serving them, appreciate it, and prove it by...
Top 10 Tips to Increase Profits for Fitness Business Owners
As we approach Q4 now is the time to push to end the year strong. It’s the perfect time to revisit old business strategies from last year so...
Can You Afford Your Bills?
Being in debt sucks. I hate debt. I despise car payments, mortgage payments and credit card payments. I don't like borrowing money for anything! If...
How to Pay Your Team a % of Revenue and Why You Might Want to
It’s the end of August and it is super hot outside! I have been starting to spend more time inside, due to the incredible heat. Plus, I am getting...
You’ve Got Profit All Wrong
Do you have a visceral negative reaction to the word "Profit"? Do all the stories of companies who maximize profit at the expense of quality, or...
A Profit First Case Study: How Profit First Has Changed this Norfolk Fitness Business for the Better
Case Study for Austin Mitchell This week, I wanted to share another case study with you. I am so happy that I was able to connect with Austin...
You’re Not A Charity (even if you are)
It's pretty safe to say you didn't get into business to be a bill collector (unless you actually are a bill collector of course).One of the most...
Steps to Take When Something Doesn’t Go as Planned in Your Business
I will be the first to tell you that things don’t always go as planned. During one of my recent live videos, I was supposed to be sitting all cozy...
Do You Deliver?
After I got out of the service in the early nineties (1990's, not 1890's wise guy) I got a job as an assistant manager at a Domino's Pizza. Back...
Finding Your “Sweet Spot”
Need #3 on the Sales Level of the BHN is Client Conversion, and the question we ask is; "Do you convert enough of the right prospects into clients...
Keep More Money Program Case Study
How KMMP Helped Change a Fitness Owner's Outlook on Her Business The Problem: Miquel Henderson had the same problem as many other business...
Do Your Prospects Have That “Certain Quality”?
Remember when you were getting ready to launch your business? The excitement that you felt? All the hard work you had been doing was finally coming...
Four Top Tips to Beat the Slow Summer Season for Fitness Business Owners
The summer months can be very slow for many businesses, fitness and wellness businesses probably more than others. However, this is the perfect time...
How To Set Sales Goals That Make Sense
What are your company's sales goals?You have some, right? Ok, I am going to go out on a limb here and say you do have a sales goal for your...
Why You Should Schedule Time to Organize Your Small Business Finances
How are you currently dealing with your small business finances? Do you simply let all of the paperwork pile up until you have no choice but to deal...
Fix This Next Fundamentals – Sales
At the foundational level of the Business Hierarchy of Needs (BHN) is the creation of cash, otherwise known as Sales. Does that word...
How the Profit First Method Can Position You to Withstand Changes in Your Market
As a fitness business owner, you may not have heard of the Profit First method yet. Or, maybe a fellow fitness biz buddy told you about this awesome...
Bullet Proofing Your Business for Anything
The last couple months have been pretty tough and while we're not out of the wind yet...I'm sure you're getting sick of all of the recession posts...
Creating Confidence During Crisis
Are you confident that you are making the best decisions and working on the right things to move your business forward, especially during these...
Six Common Payroll Mistakes to Avoid and How to Be More Efficient So You Don’t Make Them
Getting payroll done has gotten so much easier than it used to be for small business owners. But there are still some minefields when it comes to...
The Top 3 Reasons Your Gym Needs a CRM
Have you ever stayed at a hotel and then returned, finding that they have stocked your room with everything you asked for the last time you were...
The Needs of Your Business: Do You Know Your Business Needs’ Hierarchy?
As a fitness business owner, you know that your main job is to ensure the health and wellness of your clients. However, do you know how to make...
3 Easy Steps to Take When You Receive a Surprise Tax Bill
Sales tax laws are constantly evolving, and sales tax audits have surged as states and local agencies explore innovative revenue-generating...
What Every Business Owner Needs to Know to Survive and Thrive During the Current Recession
If you are old enough, you know that this isn’t the first recession we have had in the last twenty years or so. Yes, this one may seem a lot worse,...
Feeling Stressed and Unsure About Your Business Right Now?
When your business begins struggling, whether it is a simple downturn in income or the downfall of a recession, you are going to feel so many...
Summary Guide to Gov’t Resources/CARES Act
Navigating the complexities of the CARES Act can feel overwhelming for business owners. This comprehensive guide provides a clear and concise...
Recession Response Plan
How Quickbooks Online’s Mobile Feature Makes Accounting Super Easy
If you do business outside your office walls, you need remote access to your accounting software. With QuickBooks Online mobile accounting, you can...
Do You Know Who Your Top Customers Are?
Every business has customers, and while all customers are important, most entrepreneurs will agree that some customers are more important than...
10 Hot Business Trends for 2020
As we welcome in a new year (and maybe a new decade depending on how you count them), it’s a perfect time to reflect on the trends that will impact...
5 Things You Must Consider When You Set Your Own Salary
The two major ways entrepreneurs can take money from their business is through draws or by receiving a paycheck. The type of entity in which their...
Switching to Profit First – How We Got Started
I have to give all of the props to one of my current clients, we’ll call her Jane. On August 24, 2014, Jane e-mailed me the PDF of the first 5...
Three Essential Business Roles for Success and Balance
In his book, The Rebel Rules: Daring to Be Yourself in Business, author Chip Conley describes what investors look for in a management team when...
Why You Need to Implement Profit First in Your Fitness Business
I was frustrated, feeling like I was letting down my clients until I implemented Profit First in my fitness business. We’d have a meeting with...
Understanding Payment Terms
If there is a period of time between when your customers receive your goods or services and when they pay for them, then several things are true: •...
Get Organized with This 31-Item Year-End Tax Checklist
January is a busy time of year for business owners and especially Fitness Business owners. With many new members trying to find their way to a...
Top 9 Ways to Improve Gym Profitability
Profitability is key to sustaining any business and gym owners are not an exception. With as many workout types and preferences as there are people...
3 Down, 1 To Go
It's hard to believe we're already three-quarters of the way through 2024. In the US, your third-quarter tax payment was due on September 15th - did...
Trust The Process
The core of effective financial management lies in the ability to consistently generate positive outcomes. This requires more than just luck or...
Better Is Better
In one of Eric Cressey's latest articles, he reminded me that "Bigger Isn't Better, Better Is Better", and went on to state... "I think you're...
What Exactly Do I Do?
What exactly do I do? According to the Merriam-Webster dictionary, a coach can refer to a large, enclosed, four-wheeled horse-drawn carriage with...
The Myth Is Real
One of the first business books I ever read was "The E-Myth" by Michael Gerber. And while this book certainly was foundational in the way I thought...
2019 Is Half Over. How Are You Tracking?
2019: Tracking or Off course? One key lesson I learned from Alwyn Cosgrove is the importance of consistently tracking progress toward your goals....
Cash Management: It’s Not About The Numbers
The vast majority of business owners I know don't want to bury their heads in Spreadsheets, Profit and Loss Statements, and Balance Sheets every...
You’re Only Truly Free When You Have Some Rules
Truly free, we all still live under rules that guide our lives. Even the freest nations on earth have laws, rules, and regulations. Growing up in my...
KPI’s You’ll Profit From
If you been in business for any length of time you have heard the term KPI - Key Performance Indicator. But exactly what is a KPI, and why do they...
Stealing From Yourself
Here’s an eye-opening truth about business I quickly discovered: most entrepreneurs and business owners aren’t as financially successful as they...
Who Needs A Cash Management System?
First of all let's get this off the table. Accounting and Cash Management are not the same thing, nor does having a cash management system in place...
How Taxing was Tax Season For You?
One of the most stressful times of the year for many business owners is "tax season" - that frustrating period of time between about the end of...
Do You Need To Change Your Mind About Money?
Over the last several years, the fitness industry has begun to understand how important changing your mindset about money leads to helping people...
The Top 5 Tips to Get Your Gym “Fiscally Fit”
As a fitness professional, you are a world changer. You do some of the most important work on the face of the earth; you create happy and healthy by...
Is Expense Drift Killing Your Profitability?
When is the last time you took a look at EVERY expense associated with running your business? A week? A month? A year? Never? If it's been over 3...
Revenue Is Vanity, Profit Is Sanity
Talk The Illusion of Growth In the business world, there's a constant drumbeat about revenue growth. Bigger numbers seem to equate to greater...