Coaching Small Business Owners To Pay Themselves More
Learn How To Make A Great Living Doing The Work You Love
SPEND LESS TIME WORRYING ABOUT FINANCES
KNOW YOU'RE MAKING THE RIGHT MOVES
SLEEP LIKE A BABY
Selling Your Services Like Crazy But Still Left
Wondering Where All Your Money Is Going?
With Fit For Profit You'll Learn How To:

GET CLARITY ON YOUR CASH FLOW
You don't have to wait until the end of every month or read reports you don't really care about to gauge the health of your business. Get an instant snapshot, at any time.



PUT YOUR MONEY TO WORK
Confidently make decisions that drive your business forward. Knowing when to purchase equipment or add employees in order to scale up doesn't have to be complicated.



MAKE THE LIVING YOU DESERVE
You have to eat too! We'll show you how to determine what you should be earning from your business, and create an actionable plan to pay yourself on time, every time.
Have a question? Talk to me.
"Most small business owners aren’t sure how to answer tough financial questions, causing them to second guess themselves. I coach you through a system that helps you easily manage your cash and gives a purpose to every dollar, so you have clarity around your finances and the confidence you need to hit your goals."
Let Me Help You Get Fit For Profit

I'm Dean Carlson, and I successfully started, scaled and sold my award winning business, Get Fit NH, for a seven figure cash-out.
I understand the journey from passionate personal trainer to savvy fitness entrepreneur. I “get” what it means to own a training gym. In fact I’m still in the trenches as the owner/operator of a gym.
I understand the highs, lows, struggles and frustrations. The risks and rewards. The hard work it takes. How regulation, requirements and taxes can drive you nuts. How some days you just want to quit and go back to working for someone else. How most “fitness business coaches” focus entirely on sales and marketing and bringing more money into the business, without showing you how to actually keep more of that money and build a sustainable, scalable, profitable business. My coaching services are specific to your needs as a fitness business owner.
Fit For Profit is one of the select few companies, nationwide, that have achieved certification in Profit First. What does this mean for you? My team is trained and certified by the Profit First Professionals organization to guide business owners and entrepreneurs in maximizing their profits. Of course, we will guide you through the business challenges you face - but you should expect that from any coach you hire. But unlike many business coaches, we focus on the most important factor for any business - maximizing profits.




"Fit For Profit literally saved me from going out of business"
William Savoy
2017 High Performance Business Owner of the Year