Coaching Small Business Owners To Pay Themselves More

Learn How To Make A Great Living Doing The Work You Love




Selling Your Services Like Crazy But Still Left
Wondering Where All Your Money Is Going?

  • Are you paying yourself​ what you are worth?
  • Do you wonder why more sales never seems to put more money in your bank account?
  • Is coming up with your tax payments a constant battle?
  • ​Is dealing with finances getting in the way of the work you love?
  • Do​ you struggle with cash flow?
  • Do you want to grow your company, but don't know ​what to do next?

​​With Fit For Profit You'll Learn How To:


You don't have to wait until the end of every month or read reports you don't really care about to gauge the health of your business. Get an instant snapshot, at any time.


Confidently make decisions that drive your business forward. Knowing when to purchase equipment or add employees in order to scale up doesn't have to be complicated.


You have to eat too! We'll show you how to determine what you should be earning from your business, and create an actionable plan to pay yourself on time, every time.

Have a question? Talk to me.

"Most small business owners aren’t sure how to answer tough financial questions, causing them to second guess themselves. I coach you through a system that helps you easily manage your cash and gives a purpose to every dollar, so you have clarity around your finances and the confidence you need to hit your goals."

Let Me Help You Get Fit For Profit

I'm Dean Carlson, and I successfully started, scaled and sold ​my award winning business, Get Fit NH, for a seven figure cash-out.

I understand the journey from passionate personal trainer to savvy fitness entrepreneur. I “get” what it means to own a training gym. In fact I’m still in the trenches as the owner/operator of a gym.

I understand the highs, lows, struggles and frustrations. The risks and rewards. The hard work it takes. How regulation, requirements and taxes can drive you nuts. How some days you just want to quit and go back to working for someone else. How most “fitness business coaches” focus entirely on sales and marketing and bringing more money into the business, without showing you how to actually keep more of that money and build a sustainable, scalable, profitable business. My coaching services are specific to your needs as a fitness business owner.

Fit For Profit is one of the select few companies, nationwide, that have achieved certification in Profit First. What does this mean for you? ​My team is trained and certified by the Profit First Professionals organization to guide business owners and entrepreneurs in maximizing their profits. Of course, we will guide you through the business challenges you face - but you should expect that from any coach you hire. But unlike many business coaches, ​we ​focus on the most important factor for any business - maximizing profits.

The Fit For Profit Difference

  • ​​​A proven syste​m for making and keeping more money.
  • ​​Pay yourself what you are worth and feel good about it.
  • ​​​Always know how much money you have and where it’s going.
  • ​Never worry about being current on taxes.
  • ​An action plan to get and stay out of debt.

Have a question? Talk to me.

"Fit For Profit literally saved me from going out of business"

William Savoy

2017 High Performance Business Owner of the Year

"We needed a new (financial) fitness program..."

I started with Dean and the Profit First system because I felt like our financial fitness had plateaued despite consistent growth at my gym, Functional Integrated Training (FIT).

We lacked efficiency: there was enough money to cover payroll and the credit card but never anything to put away for profit. And when quarterly taxes came around, where was that money?No one knew! We needed a new financial fitness program.

Implementing the Profit First system completely overhauled FIT’s finances. We started by just allocating 1% to a profit account. Now we have a business that can sustain optimized profit, owner’s pay, tax and operating expense percentages. Plus our OpEx account is broken down further to sales commission, equipment replacement, CEUs for staff and budgeting for our next staff hire.

Not to mention my staff and I are able to earn a distribution of the profits we allocate at the end of every quarter. So if FIT makes more money, we all can make more money!

But just like everything, it’s simple, NOT easy. So if you are willing to take on the challenge, Dean, with his Fit For Profit team, is your coach!

JARED MARKIEWICZ //  Functional Integrated Training

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