Are You Committed and Determined To Succeed With Your Company?

We Help Your Business Make More Money

Manage Your Cash Easily. Create Profit Immediately. Grow Your Company Quickly.




Health and Fitness Service Entrepreneurs.
Do You ​Wonder Where All Your Money Is Going?

  • Are you paying yourself​ what you are worth?
  • Do you wonder why more sales never seems to put more money in your bank account?
  • Is coming up with your tax payments a constant battle?
  • ​Is dealing with finances getting in the way of the work you love?
  • Do​ you struggle with cash flow?
  • Do you want to grow your company, but don't know ​what to do next?

​​With Fit For Profit You'll Learn How To:


You don't have to wait until the end of every month or read reports you don't really care about to gauge the health of your business. Get an instant snapshot, at any time.


Confidently make decisions that drive your business forward. Knowing when to purchase equipment or add employees in order to scale up doesn't have to be complicated.


Run your business confidently, knowing you have a strong financial foundation able to withstand competitive pressures and ever changing business cycles.

Have a question? Talk to me.

Let Me Help You Get Fit For Profit

I'm Dean Carlson, and I successfully started, scaled and sold ​my award winning business, Get Fit NH, for a seven figure cash-out.

I understand the journey from passionate personal trainer to savvy fitness entrepreneur. I “get” what it means to own a training gym. In fact I’m still in the trenches as the owner/operator of a gym.

I understand the highs, lows, struggles and frustrations. The risks and rewards. The hard work it takes. How regulation, requirements and taxes can drive you nuts. How some days you just want to quit and go back to working for someone else. How most “fitness business coaches” focus entirely on sales and marketing and bringing more money into the business, without showing you how to actually keep more of that money and build a sustainable, scalable, profitable business. My coaching services are specific to your needs as a fitness business owner.

Fit For Profit is one of the select few companies, nationwide, that have achieved certification in Profit First. What does this mean for you? ​My team is trained and certified by the Profit First Professionals organization to guide business owners and entrepreneurs in maximizing their profits. Of course, we will guide you through the business challenges you face - but you should expect that from any coach you hire. But unlike many business coaches, ​we ​focus on the most important factor for any business - maximizing profits.

​The Fit For Profit ​Difference

  • ​​​A proven syste​m for making and keeping more money.
  • ​​Pay yourself what you are worth and feel good about it.
  • ​​​Always know how much money you have and where it’s going.
  • ​Never worry about being current on taxes.
  • ​An action plan to get and stay out of debt.

Have a question? Talk to me.

"Fit For Profit literally saved me from going out of business"

William Savoy

2017 High Performance Business Owner of the Year

I was in a seriously dire financial situation a few years ago. Even though I was slowly working my way out of debt, it seemed like it was going to take forever. I didn't have a truly structured/organized system to manage my personal and professional finances.

I realized the Fit For Profit difference when I had a back tax bill due and was able to pay a large chunk of it based on what I had saved in just a few months. That probably wouldn't have happened without the disciplined approach of Profit First.

Mark Greenwood 
Ultimate Wellness

Before Fit For Profit, I didn't know what our appropriate savings and expenses should be. It felt like I was trying to solve a problem but I didn't have an answer or an idea of what it looked like to not have that problem. 

Now we have goals that we are working toward, and feel more secure having guidelines.

When we paid out our Q2 profit sharing I got it. My business should be something that gives back and not just takes away.

Anthony Dix 
Fitness Lying Down

What Fit For Profit did for us really hit me about 9 months in. I met with my tax accountant and she was blown away with how "healthy" of a business both locations were. 

Each quarter we were paying ourselves more, spending less and less on "crap" and always had more money than needed for taxes. The look on her face when she did a comparison in Quickbooks was the moment I really knew that our business was financially sustainable!

Trevor Warnke
Game Changing Performance

Take Action Now and Request your "Profit Maximizer " Discovery Call.

 You'll walk away with actionable steps you can put in place right away to grow a permanently profitable business. Complete the form below so I can get an idea of what challenges you are facing right now, and I'll get back to you right away to get your call scheduled. As a gift, I'll be sending along the first two chapters of Profit First, so be on the lookout in your inbox. Talk to you soon! - Dean