Strategies that Show You How to Make The Most of Every Dollar 

Manage Your Cash Easily. Create Profit Immediately. Grow Your Company Quickly.




Health and Fitness Service Entrepreneurs.
Do You ​Wonder Where All Your Money Is Going?

  • Are you paying yourself​ what you are worth?
  • Do you wonder why more sales never seems to put more money in your bank account?
  • Is coming up with your tax payments a constant battle?
  • ​Is dealing with finances getting in the way of the work you love?
  • Do​ you struggle with cash flow?
  • Do you want to grow your company, but don't know ​what to do next?

​​With Fit For Profit You'll Learn How To:


You don't have to wait until the end of every month or read reports you don't really care about to gauge the health of your business. Get an instant snapshot, at any time.


Confidently make decisions that drive your business forward. Knowing when to purchase equipment or add employees in order to scale up doesn't have to be complicated.


Run your business confidently, knowing you have a strong financial foundation able to withstand competitive pressures and ever changing business cycles.

Have a question? Talk to me.

Let Me Help You Get Fit For Profit

I'm Dean Carlson, and I successfully started, scaled and sold ​my award winning business, Get Fit NH, for a seven figure cash-out.

I understand the journey from passionate personal trainer to savvy fitness entrepreneur. I “get” what it means to own a training gym. In fact I’m still in the trenches as the owner/operator of a gym.

I understand the highs, lows, struggles and frustrations. The risks and rewards. The hard work it takes. How regulation, requirements and taxes can drive you nuts. How some days you just want to quit and go back to working for someone else. How most “fitness business coaches” focus entirely on sales and marketing and bringing more money into the business, without showing you how to actually keep more of that money and build a sustainable, scalable, profitable business. My coaching services are specific to your needs as a fitness business owner.

Fit For Profit is one of the select few companies, nationwide, that have achieved certification in Profit First. What does this mean for you? ​My team is trained and certified by the Profit First Professionals organization to guide business owners and entrepreneurs in maximizing their profits. Of course, we will guide you through the business challenges you face - but you should expect that from any coach you hire. But unlike many business coaches, ​we ​focus on the most important factor for any business - maximizing profits.

The Fit For Profit Difference

  • ​​​A proven syste​m for making and keeping more money.
  • ​​Pay yourself what you are worth and feel good about it.
  • ​​​Always know how much money you have and where it’s going.
  • ​Never worry about being current on taxes.
  • ​An action plan to get and stay out of debt.

Have a question? Talk to me.

"Fit For Profit literally saved me from going out of business"

William Savoy

2017 High Performance Business Owner of the Year

I was in a seriously dire financial situation a few years ago. Even though I was slowly working my way out of debt, it seemed like it was going to take forever. I didn't have a truly structured/organized system to manage my personal and professional finances.

I realized the Fit For Profit difference when I had a back tax bill due and was able to pay a large chunk of it based on what I had saved in just a few months. That probably wouldn't have happened without the disciplined approach of Profit First.

Mark Greenwood 
Ultimate Wellness

Before Fit For Profit, I didn't know what our appropriate savings and expenses should be. It felt like I was trying to solve a problem but I didn't have an answer or an idea of what it looked like to not have that problem. 

Now we have goals that we are working toward, and feel more secure having guidelines.

When we paid out our Q2 profit sharing I got it. My business should be something that gives back and not just takes away.

Anthony Dix 
Fitness Lying Down

What Fit For Profit did for us really hit me about 9 months in. I met with my tax accountant and she was blown away with how "healthy" of a business both locations were. 

Each quarter we were paying ourselves more, spending less and less on "crap" and always had more money than needed for taxes. The look on her face when she did a comparison in Quickbooks was the moment I really knew that our business was financially sustainable!

Trevor Warnke
Game Changing Performance

"We needed a new (financial) fitness program..."

I started with Dean and the Profit First system because I felt like our financial fitness had plateaued despite consistent growth at my gym, Functional Integrated Training (FIT).

We lacked efficiency: there was enough money to cover payroll and the credit card but never anything to put away for profit. And when quarterly taxes came around, where was that money…no one knew! We needed a new fitness program.

Implementing the Profit First system completely overhauled FIT’s financial fitness. We started by just allocating 1% to a profit account. Now we have a business that can sustain optimized profit, owner’s pay, tax and operating expense percentages. Plus our OpEx account is broken down further to sales commission, equipment replacement, CEUs for staff and budgeting for our next staff hire.

Not to mention my staff, and I, are able to earn a distribution of the profits we allocate at the end of every quarter. So if FIT makes more money, we all can make more money!

But, just like everything, it’s simple NOT easy. So if you are willing to take on the challenge, Dean, with his Fit For Profit team, is your coach!

JARED MARKIEWICZ //  Functional Integrated Training

Attn Fit Pros: Earn CEU's and Learn The Basics of Profitable Cash Management Principles

If you are a fitness professional you need accrue CEU's on a regular basis to keep your certification current. One of the very positive trends that many certifying bodies are adopting is allowing business courses to be CEU eligible. All the technical knowledge in the world on health, fitness and nutrition does the fitness entrepreneur and business owner very little good if they can't actually make a profit and stay in business.

My course "Maximize Your Profit Starting NOW", co-created with Jane Curth of, not only will help you understand the basics of a good cash management system in order to increase profitability, but you will also earn CEU's upon completion. A win-win for sure. Enroll now and get your knowledge on!

CEU Recertification Course: Maximize Your Profit Starting NOW

CEUs-NASM: 0.2; ISSA: 2.0; NCCPT: 0.2; NAFC: 0.2; ACSM: 2.0

Can you really make money in the fitness business? If you have ever asked yourself that question this course will help you gain the confidence and peace of mind that success is not only possible, but probable, when you have a winning cash management system in place. We will identify the common obstacles fitness entrepreneurs face, and examine why what you have been taught about business finance may actually be the root of the problem. You will then learn a step-by-step system that leverages the habits and behaviors you already have to manage your cash easily, create profit immediately, and grow your company more quickly.

Fitness Business, MRC, Dean Carlson, Jane Curth

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