Where does your business need support?

It’s time to drive more profits in your business. Fit For Profit specializes in guiding business owners and entrepreneurs to more profit using repeatable systems and guardrails. Through ongoing partnership and support, you’ll see more profit right away. Whether you’re looking for 1:1 bookkeeping and coaching or want to learn the systems and take the reins with a guide to support you, we have a number of solutions to fit your needs.

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Our speciality is service-based, small businesses
in the health and wellness industry.

We know that niching down allows you to support your clients in the best way possible; we’ve done the same! We specialize in working with businesses like yoga and dance studios, karate schools, chiropractors, therapists, boxing studios, fitness boutiques, and gyms. Although our clients are focused on improving the mind-body-soul connection of their customers, we are focused on making sure they’re paying themselves and creating profit. If this sounds like you, you’re in a great spot to turn your finances around for an incredible impact on your bank account.

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What is Profit First?

Profit First is a results-driven and time-tested cash management system that helps you keep the most of every dollar you earn from every sale you make. It creates guardrails for your money so there’s always profit and you’re never stressed about making payroll or paying your expenses. No more second guessing yourself or spending hours Googling tough financial questions.

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How we got where we are today.

Shannon Simmons is Fit For Profit’s founder and CEO. As a business owner, she knows what it’s like to face challenges and feel overwhelmed by business finances, from childhood and beyond. Her passion for helping small business owners comes from a time when, as a practicing accountant and bookkeeper, she couldn’t pay her own tax bill. As a result, she decided to overhaul her business starting with the foundation: the financial system.

Today, she has gathered a group of professionals who are just as passionate about you finally finding your profit.

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For us, business is always personal.

Talking about money can feel scary and vulnerable. After all, it’s been a taboo subject in our culture for decades. That’s why we’re committed to having personal relationships with each and every client. We love getting to know your business, getting in the weeds, and finding out what will truly make your business thrive all on its own. The end goal is for you to feel less overwhelmed by your finances so you can focus on what you do best: support your clients.

We’ll support you through it all.

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Our Team

Shannon Simmons

Owner and Advisor 

Bio
Shannon grew up in a home where money was never talked about. She became a CPA anyway and spent two years in public accounting before opening Fit for Profit in 2008, convinced she had the money thing figured out.
Then life humbled her. In 2012, after her husband was laid off and the business was carrying their family, she faced a tax bill she couldn’t pay. She had been telling clients to save for taxes for years. She hadn’t done it herself.
That moment became the foundation of everything Fit for Profit is built on: the belief that financial confusion isn’t a character flaw. It’s what happens when nobody teaches you, not at home, not in school, not even in business school. Shannon has spent the years since doing the work herself, both practically and personally, and she brings that lived experience into every client relationship.
A Certified Profit First Professional since 2014 and a Master of Accountancy graduate, Shannon combines sharp financial expertise with deep empathy and zero judgment. She doesn’t just manage numbers; she teaches health and wellness business owners to understand their own finances, builds systems they can use independently for years, and stays in it with them until calm replaces chaos.
Her clients have paid off six figures of debt, taken fully paid maternity leave, and sold their businesses for multiple seven-figure exits. She’s proud of every single one.
When she’s not working, Shannon is probably meditating, walking outside with her feet in the grass, tending to her house plants, or camping near water with her husband and two kids. She runs on spicy dirty chais and the belief that a profitable business and a peaceful life are not in conflict.

Prey Opina

Administrative Assistant

Bio

Prey is the backbone of Fit For Profit, serving as Shannon’s right-hand and trusted administrative assistant. With six years of customer service experience, she ensures everything runs smoothly behind the scenes— equipping clients with the tools they need to succeed, supporting our coaches and bookkeepers, and handling key administrative tasks. 

Outside of work, Prey thrives on adventure—whether it’s hiking, camping, freediving, or exploring the great outdoors. She also has a passion for traveling and running, always seeking new experiences and challenges.

Jeremy Simmons

Sales/Business Development 

Bio

Jeremy has been part of the Fit For Profit team since its inception (as Shannon’s husband) doing tech troubleshooting, filling in as a bookkeeper as needed, and being an extra set of eyes and ears when asked. He’s been in the construction industry for 25+ years as a field supervisor; project estimator; and operating excavators, cranes, etc. Jeremy now has a more active role at FFP in sales, as well as continuing to troubleshoot issues and help with administrative work as needed. In his free time, he enjoys golfing, traveling, and camping.

 

Katelyn Johnson

Bookkeeper

Bio

 Katelyn is a Texas Tech graduate with a Bachelors and Masters in Music Education. Prior to bookkeeping, Katelyn taught high school band where she specialized in the marching band program, as well as middle school teaching beginners how to first play their instruments! Katelyn met her husband, Connor, while they both marched in the Texas Tech Goin’ Band together. Now, they live in Fort Worth and love playing board games with friends and family

Kaylyn Moehrig

Operations Manager/Bookkeeper

Bio

Kaylyn is a Texas A&M graduate with a Bachelors of Science in Health and a Bachelors of Science in Nursing. She is a Registered Nurse, specializing in the Operating Room, and has training in administration, lean process, and supply chain management. She is a fitness instructor and past General Manager for a county-wide stroller based fitness franchise. Kaylyn is married to her high school sweetheart, Jacob, and have 3 beautiful, fun-loving boys (Kade, Kallan and Karter).

 

Hannah Pfarr

Advisor/Bookkeeper/
Mindset Coach

Bio

Hannah is a work-from-home mom who discovered her true love of bookkeeping while working at a car repair shop in her early 20’s as a single mom. While working there she met her husband, Chris, and they love raising their six children. In 2020, she got an opportunity to do some bookkeeping for two small businesses while also running her in-home daycare. Hannah is now excited to now be pursuing her love of organization, finances, and helping others through her job at Fit For Profit. In her free time, she loves to read, travel, bake, hike, and be with her family.