Where does your business need support?

It’s time to drive more profits in your business. Fit For Profit specializes in guiding business owners and entrepreneurs to more profit using repeatable systems and guardrails. Through ongoing partnership and support, you’ll see more profit right away. Whether you’re looking for 1:1 bookkeeping and coaching or want to learn the systems and take the reins with a guide to support you, we have a number of solutions to fit your needs.

Our speciality is service-based, small businesses
in the health and wellness industry.

We know that niching down allows you to support your clients in the best way possible; we’ve done the same! We specialize in working with businesses like yoga and dance studios, karate schools, chiropractors, therapists, boxing studios, fitness boutiques, and gyms. Although our clients are focused on improving the mind-body-soul connection of their customers, we are focused on making sure they’re paying themselves and creating profit. If this sounds like you, you’re in a great spot to turn your finances around for an incredible impact on your bank account.

What is Profit First?

Profit First is a results-driven and time-tested cash management system that helps you keep the most of every dollar you earn from every sale you make. It creates guardrails for your money so there’s always profit and you’re never stressed about making payroll or paying your expenses. No more second guessing yourself or spending hours Googling tough financial questions.

How we got where we are today.

Shannon Simmons is Fit For Profit’s founder and CEO. As a business owner, she knows what it’s like to face challenges and feel overwhelmed by business finances, from childhood and beyond. Her passion for helping small business owners comes from a time when, as a practicing accountant and bookkeeper, she couldn’t pay her own tax bill. As a result, she decided to overhaul her business starting with the foundation: the financial system.

Today, she has gathered a group of professionals who are just as passionate about you finally finding your profit.

For us, business is always personal.

Talking about money can feel scary and vulnerable. After all, it’s been a taboo subject in our culture for decades. That’s why we’re committed to having personal relationships with each and every client. We love getting to know your business, getting in the weeds, and finding out what will truly make your business thrive all on its own. The end goal is for you to feel less overwhelmed by your finances so you can focus on what you do best: support your clients.

We’ll support you through it all.

Our Team

Shannon Simmons

Owner and Advisor 


Shannon has been consulting with small businesses for more than 10 years. After 2 years in public accounting she saw a need to work for small business owners to teach them how to grow financially healthy businesses. She has built on her Master of Accountancy degree from Manchester University by becoming a Certified Profit First Professional and a Certified QuickBooks ProAdvisor. When she’s not meeting with entrepreneurs or assessing their businesses she enjoys time with her husband and 2 children serving in their community, playing and watching sports, marveling at nature or reading a good book.

Eric Johnson



Eric started a tax practice in 2012, and became an Enrolled Agent in 2015. As a licensed tax practitioner and tax debt resolution specialist, he noticed a trend where business owners were losing their businesses because of tax issues, he became passionate about teaching and coaching business owners on practical ways to avoid IRS problems and grow their business. He still supports the business community by teaching for local and national non-profits and trade organizations. He is happily married to his wife, Nicole, for 8 years. They have 2 dogs (Mellie and Brutis). They are active Toastmaster members.

Jeremy Simmons

Sales/Business Development 


Jeremy has been part of the Fit For Profit team since its inception (as Shannon’s husband) doing tech troubleshooting, filling in as a bookkeeper as needed, and being an extra set of eyes and ears when asked. He’s been in the construction industry for 25+ years as a field supervisor; project estimator; and operating excavators, cranes, etc. Jeremy now has a more active role at FFP in sales, as well as continuing to troubleshoot issues and help with administrative work as needed. In his free time, he enjoys golfing, traveling, and camping.


Shana Brown

Accounting Team Captain/Advisor


Shana has a wide range of accounting experience, having worked in everything from manufacturing and self-storage to hospitality, amusement parks, and video gaming. (How fun!) She holds a master’s in business administration with seven years of experience and is looking forward to helping to guide you to business and Profit First success!

Carrie Lopez



Carrie’s first job was an office assistant turned bookkeeper for a family limousine service. There she learned quickly of her love for organization and numbers. Carrie last worked for a restaurant franchise with responsibilities ranging from hands on management to human resources, payroll, and accounts payable functions for the entire organization. There she met Jose whom she married and has been with for 12 years. Together they have two daughters, Isabela and Avilia. During her free time Carrie is either on the softball fields cheering for her family or home cooking and entertaining family and friends.

Kaylyn Moehrig

Operations Captain/Bookkeeper


Kaylyn is a Texas A&M graduate with a Bachelors of Science in Health and a Bachelors of Science in Nursing. She is a Registered Nurse, specializing in the Operating Room, and has training in administration, lean process, and supply chain management. She is a fitness instructor and past General Manager for a county-wide stroller based fitness franchise. Kaylyn is married to her high school sweetheart, Jacob, and have 3 beautiful, fun-loving boys (Kade, Kallan and Karter).


Hannah Pfarr

Mindset Coach


Hannah is a work-from-home mom who discovered her true love of bookkeeping while working at a car repair shop in her early 20’s as a single mom. While working there she met her husband, Chris, and they love raising their six children. In 2020, she got an opportunity to do some bookkeeping for two small businesses while also running her in-home daycare. Hannah is now excited to now be pursuing her love of organization, finances, and helping others through her job at Fit For Profit. In her free time, she loves to read, travel, bake, hike, and be with her family.

MaryKate Demers



MaryKate began her career at a Big Four accounting firm, focused on auditing private and public companies. She then worked as an Investment Accountant and Payroll Specialist before staying home to raise her children. Based in the Kansas City area, she enjoys hiking and attending concerts with her family. She is eager to share her accounting knowledge and establish long-term relationships with her clients.