Building Resilience: How to Recession-Proof Your Wellness Business
August 15, 2023
by Shannon Simmons

In today’s uncertain economy, it’s essential for any business to be prepared for financial downturns. A well-planned, recession-proof strategy can mean the difference between thriving and shutting down when the economy takes a hit, as so many learned in recent years. Here are five essential steps to help safeguard your wellness business.

1. Maintain Healthy Financial Habits: The Profit First Approach

Build a Robust Financial Framework

By adopting the Profit First approach, you can ensure your business is financially healthy and that you have systems in place to help you stay that way. This method involves allocating a percentage of each income to profit, operating expenses, taxes, and owner’s pay. We also recommend regularly setting aside a portion of your earnings for an emergency fund, providing a safety net for your business during challenging times.

Fine-tune Your Financial Literacy

Understanding your finances allows you to make informed decisions and identify potential financial pitfalls. Learn to read your cash flow statements, balance sheets, and income statements with the help of your bookkeeper or accountant. This knowledge will provide you with a comprehensive view of your business’s financial health and prepare you to face economic downturns.

2. Diversify Your Revenue Streams

Explore Complementary Services

Wellness businesses can consider offering additional services that complement their existing ones. For instance, a boutique gym could start offering online training programs or nutrition guidance. A karate studio could add summer camp or after-school camp for school-age children that go beyond karate classes. This will not only diversify your revenue but also help retain clients by providing an all-around service.

Sell Branded Merchandise

Selling branded merchandise such as gym gear, yoga mats, or wellness products could also serve as an additional revenue stream. This approach also enhances your brand visibility and fosters a sense of community among your customers. With any added service or merchandise, it’s important to talk to your customers to find out what they need before diving into something new.

3. Strengthen Customer Loyalty and Retention

Foster a Strong Customer Relationship

Investing time in building a strong relationship with your clients can result in high customer retention rates. Regularly communicate with your clients, provide personalized experiences, and show appreciation for their loyalty to retain them, no matter what the current economic situation. It’s always easier and more cost-effective to hold onto existing customer relationships vs. finding new customers.

Implement a Referral Program

Referral programs can be a cost-effective way to attract new customers. Offering a discount or free service to clients who refer new members can help grow your customer base and provide some accountability for current customers. Who doesn’t love to work out with a friend?

4. Lean into Digital Marketing and Online Presence

Enhance Your Online Presence

A strong online presence can make your business more visible and accessible to a wider audience. Invest in an engaging, user-friendly website and maintain an active presence on social media platforms relevant to your audience. If you offer virtual services, consider being part of online events or interviewing for podcasts to grow your online presence.

Embrace Content Marketing

Share valuable content about wellness practices, tips, and trends regularly. This strategy can enhance your brand’s authority, draw in potential clients, and keep your current clients engaged, enhancing your resilience while providing additional value to the masses.

5. Develop a Mindset of Resilience and Adaptability

Cultivate a Growth Mindset

In times of economic downturn, a growth mindset is key. Encourage your team to see challenges as opportunities for growth, fostering an environment of adaptability and resilience. In fact, adopting a growth mindset is important for your long-term success no matter what the economy looks like.

Invest in Continuous Learning

Stay up-to-date with the latest wellness trends, technologies, and business practices. This continuous learning habit will equip your business with the tools and knowledge to adapt to changing circumstances and growth opportunities.

By implementing these strategies, your wellness business will be well-prepared to navigate through a recession. Remember, the key is to be proactive in your preparation and maintain an adaptable and resilient mindset throughout.

Want some help in making sure your systems are up to the task? Let’s talk! Book a call with us today.