No doubt we need to make sales, but the pursuit of top line growth for growth sake really is vanity. It’s not JUST about how much you make. What you can KEEP is more important.
Contrary to a lot of the noise out there, this has nothing to do with being a greedy business owner. It is the ultimate in corporate responsibility to manage your cash flow well, so you have the resources to invest back into your team, your clients, and your community.
How are YOU making this happen?