Revenue Is Vanity, Profit Is Sanity

No doubt we need to make sales, but the pursuit of top line growth for growth sake really is vanity. It's not JUST about how much you make. What you can KEEP is more important.

Contrary to a lot of the noise out there, this has nothing to do with being a greedy business owner. It is the ultimate in corporate responsibility to manage your cash flow well, so you have the resources to invest back into your team, your clients, and your community.

How are YOU making this happen?

- DC

About the Author Dean Carlson

​Dean ​has earned local and national acclaim for building companies that excel at their core functions and achieving high business performance. ​Under his leadership ​he and his ​team earned over fifteen awards for fitness coaching excellence. In 2016 he was recognized as the High Performance Business of the Year, and in 2018 earned a MindBODY Visionary Award. He is a speaker on entrepreneurial topics, with a focus on helping small business owners become more profitable ​and earn both the money and peace of mind they deserve.

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